Trusted by leading e-commerce brands
Content at Scale is Hard
Content takes too long
Manual writing, editing, and publishing slows everything down
Consistency is hard to maintain
Different writers, different tones. Your voice gets diluted
Every market adds complexity
Translations, local nuances, and updates create ongoing work
SEO needs continuous care
Content gaps, weak keywords, and poor structure hurt rankings
Content takes too long
Manual writing, editing, and publishing slows everything down
Consistency is hard to maintain
Different writers, different tones. Your voice gets diluted
Every market adds complexity
Translations, local nuances, and updates create ongoing work
SEO needs continuous care
Content gaps, weak keywords, and poor structure hurt rankings
Teams Deserve Better Content Tools
Etals brings structure, consistency, and flow to the work behind the scenes.
Translate and Localize
Translate all content while preserving brand tone and cultural nuances across 50+ languages.
Preserving brand voice across markets
Enhance Product Data
AI crawls your website, enriches product attributes, and fills content gaps automatically.
Automate Copywriting
Generate product descriptions, meta titles, and category copy at scale.
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Improve SEO and AI Visibility
Optimize content for search engines and LLM-powered discovery platforms.
Create Marketing Content
Produce newsletters, articles, and social media posts from your product data.
Validate and Ensure Quality
AI-powered quality checks to maintain consistency and brand standards.
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What Our Users Say
"Etals helped us roll out AI across all of our sites and core business processes. Activities that used to take days now happen in seconds. We've cut costs, improved efficiency, and freed up our team to focus on creativity and complex problem-solving"
Emilija Frew
CTO, Pierce Group
"With Etals, we deliver consistent product descriptions at scale across all our markets, and we've eliminated the silos between product data and marketing content. Optimizations in one place automatically improve everything else. What used to be fragmented, manual work is now streamlined and automated, without compromising quality or brand voice."
Björn Idrén
CCO, NordicFeel
"Etals' AI solutions have revolutionized the way we work and interact with our customers."
Michael Kurlancheek
CBO, Desenio
