Know what content to create next

The layer over everything else. We analyze your catalog and content performance to surface gaps and recommend what’s worth prioritizing.

Book demoExplore platform
Blender with an insight flow around it: a suggested task, why it matters, agents fix it, and the follow-up result

So, how does it actually work?

Let your agents find, suggest and do the content work for you

In
Analytics
Product catalog
Search data
Sales data

Scans the whole catalog daily

Analyze
GapsMissing attributes · 1,240Untranslated · FI · 96Thin descriptions · 380

Ranked by what they are worth

Prioritize
Top priorityRewrite top 50 sneaker descriptions€18,400/mo

A clear next action

Recommend
Recommendation

Translate outerwear for Finland before the winter season.

A roadmap that stays current

Plan
This weekSneaker descriptionsFI outerwearUpdated today
Out
Your team
Etals agents
Content roadmap
Again

As your catalog and performance change, the priorities update with them, so the plan reflects where you are now.

A content roadmap that comes from data, not whoever asks loudest

Gap analysis and recommendations ranked by growth potential. It tells you where to point everything else.

Gap analysis

Missing data, thin content and untranslated pages, found automatically.

Underperforming pages

See which products and pages are losing traffic and conversion.

Prioritized recommendations

What to fix next, ranked by revenue potential rather than volume.

A living view

Updates as your catalog and content change, not a one-off audit.

Straight into action

Send any recommendation to the workflow that handles it.

Impact tracking

See what changed after a fix shipped, per market and channel.

Which fix is worth the most this week?

Find the gaps costing you sales

Automatic analysis surfaces missing attributes, thin descriptions and untranslated pages across the catalog, so you see the gaps before they cost you a season.

Prioritize by revenue, not volume

Recommendations are ranked by what they are worth, so your team works on the products that move the number instead of the longest list.

Build a roadmap that stays current

A living view that updates as your catalog and performance change, so the content plan reflects where you are now, not last quarter.

Etals product screen: Find the gaps costing you sales
Etals product screen: Prioritize by revenue, not volume
Etals product screen: Build a roadmap that stays current

Our agents automate your teams most manual tasks

Read more

Product Data

Complete, structured product information for every SKU.

Learn more

Localization

Content adapted to each market’s language and culture.

Learn more

Organic search

Pages built to rank in search engines and get cited by AI.

Learn more

Marketing content

Campaign content for every channel, on and off site.

Learn more

Validate quality at scale

Every text validated against your brand before it goes live.

Learn more

Frequently asked questions

Everything you need to know about content insights.

How do you decide what to prioritize?
Recommendations are ranked by estimated revenue potential (traffic, conversion and margin on the affected products), not by how many items are missing a field.
What data does the analysis use?
Your catalog and content on one side, and performance data from your store, search and analytics on the other. No manual audit needed.
Is this a one-off audit?
No. It is a living view that re-runs as your catalog, content and performance change, so the roadmap stays current.
Can we act on a recommendation directly?
Yes. Send any recommendation straight to the workflow that handles it, whether that is enrichment, copy, localization or SEO.

Ready to transform your content operations?

Book demo Explore platform
No commitment15 min demo