Grow your range without growing the backlog
More products should mean more sales, not a longer content backlog. Get new categories and products ready to sell as soon as they arrive.

What happens between “in stock” and “ready to sell”?
Three ways to get new products selling from day one.
Launch new products complete
Etals generates product data, descriptions and category content for new products in your brand’s voice, so they’re complete and sellable on launch.
Create campaign content for your new assortment
Announce new categories with campaign content for your site, newsletters, ads and social, all created from the same product data.
Help shoppers find and buy them
New products are optimized for search and checked for quality before they go live, so shoppers find them and have what they need to buy.



“What used to take our team a week now happens in seconds, in sixteen languages.”
Emilija Frew, CTO at Pierce GroupOur agents automate your teams most manual tasks
Read moreProduct Data
Complete, structured product information for every SKU.
Learn moreLocalization
Content adapted to each market’s language and culture.
Learn moreOrganic search
Pages built to rank in search engines and get cited by AI.
Learn moreInsights for growth
See what’s underperforming and what to fix next.
Learn moreMarketing content
Campaign content for every channel, on and off site.
Learn moreValidate quality at scale
Every text validated against your brand before it goes live.
Learn more
Customer story
NordicFeel
How NordicFeel structured content across 30,000 products with Etals
Read the story