Grow the traffic you don’t pay for
Paid clicks get more expensive every year. Win visitors from classic search and from AI answers.

Why does your competitor show up first?
Three ways to grow the traffic you don’t pay for.
Outrank your competition
Etals optimizes product and category pages for how your customers actually search, across your whole catalog instead of the handful of pages someone had time for.
Recover organic traffic
Find the pages that have lost rankings and refresh their content at scale, so lost traffic comes back without a manual audit.
Get cited in AI search
AI assistants recommend products they can understand. Etals structures your content so it gets picked up and cited in AI search answers.



“We’ve seen an increase in organic traffic, and we’ve been able to release the contractors. So we’re saving a lot of money that way.”
Our agents automate your teams most manual tasks
Read moreProduct Data
Complete, structured product information for every SKU.
Learn moreLocalization
Content adapted to each market’s language and culture.
Learn moreOrganic search
Pages built to rank in search engines and get cited by AI.
Learn moreInsights for growth
See what’s underperforming and what to fix next.
Learn moreMarketing content
Campaign content for every channel, on and off site.
Learn moreValidate quality at scale
Every text validated against your brand before it goes live.
Learn more
Customer story
NetOnNet
How NetOnNet grew organic traffic in a changing search landscape with Etals
Read the story