Innovation rarely looks like a press release

Sometimes it's a new piece of tech. Sometimes it's a business model nobody thought would work. Often it's something that quietly changes how products get found, how a brand shows up in a new market, or how much work it takes to grow.

The award

On 15 October we're handing out Innovator of the Year at XP Awards 2026, the new Nordic e-commerce gala created by Framtidens E-handel. The award goes to the company that has changed the game in e-commerce through groundbreaking technology or a new business model.

And the jury? The industry itself. Everyone who has been a guest on Framtidens E-handel, the Nordics' largest e-commerce podcast, gets a vote.

Why this one?

We spend our days inside the machinery of e-commerce: product data, content at scale, new markets, new languages. So we have a real soft spot for the people who look at a slow, manual problem and decide it doesn't have to be that way. Whether the breakthrough happened in the tech stack, in the brand or on the bottom line, this award is for them.

Come find us

320 of the industry's founders, operators and decision-makers sit down for dinner at Berns, and 800 join for the after-party. Innovator of the Year takes the stage at 19:45. Come say hi before or after. We'd love to hear what you're building.

When: Thursday, 15 October, from 17:00

Where: Berns, Stockholm