We're thrilled to announce NetOnNet as an Etals customer. The Scandinavian electronics giant has partnered with Etals to transform how they work with content. The first step is to use agentic AI to orchestrate website content production at scale, without compromising on quality. The collaboration further aims to broaden the use of agentic AI flows across the organization.
NetOnNet brings an ambitious team with a clear vision for what agentic AI can do for a large e-commerce operation.
“Agentic AI opens up entirely new possibilities for how we work with content and product data. With Etals, we gain a partner that can turn our ambitions into practical execution through autonomous AI workflows operating toward clearly defined goals. This marks an important step in our continued digital transformation”, says Linda Thyrén, Head of E-commerce at NetOnNet.
Autonomous execution at scale
Unlike traditional AI tools that assist with tasks, Etals' multi-agent platform enables autonomous execution, combining deep product and content data understanding with expert-prompted AI agents that work toward defined goals at scale.
“It's amazing to see how agentic AI can benefit big e-commerce players like NetOnNet. They have an ambitious team with a clear goal on how to benefit from the new AI tech. We're really looking forward to seeing what we can achieve together, and how Etals' multi-agent platform can help scale their operations”, says Jimmy Bergstedt, CEO and co-founder at Etals.