Spobik chooses Etals to automate content production with Agentic AI

We're excited to announce Spobik, a WeSports Group brand, as an Etals customer. The leading bicycle and sports retailer has partnered with Etals to transform how they work with content production. Moving from manual production processes to fully automated, agentic AI at scale.

With Etals, Spobik automates content production end-to-end, enriches and optimizes existing content based on research and automates master data management. Capabilities that together aim to drive increased efficiency, enable faster time to market and increased organic traffic and conversions.

"We're very pleased with the results we've already seen since implementing Etals platform. Automating content production and product data management enables us to work more efficiently, improve the quality of our product information and bring new products to market faster. This allows us to spend more time serving our customers, developing our assortment and creating an even better shopping experience", says Peter Arvidsson, CEO at Spobik AB.

"Spobik's collaboration with Etals is a great example of how innovation is driven across WeSports Group. Our specialist companies are constantly identifying new ways to improve their businesses, and as a group we actively support initiatives that strengthen efficiency, scalability and the customer experience. WeSports has immense potential to increase our sales and profitability by further implementing AI within our group. We're looking forward to seeing the continued benefits from the collaboration", says Ted Sporre, CEO at WS WeSports Group.

An operating system for e-commerce

Unlike traditional AI tools that assist with individual tasks, Etals is an operating system for e-commerce. Its multi-agent platform enables autonomous execution, replacing manual work. Combining deep content and data understanding with expert-prompted AI agents that work toward defined goals at scale. All in a controlled environment to guarantee quality.

"E-commerce teams are under more pressure than ever to increase content production, across more markets, without growing their teams. Spobik and WeSports Group are taking exactly the right approach by letting agentic AI handle this automatically, allowing their teams to move faster and focus on improving their business. After a successful pilot the Spobik and WeSports teams have seen first-hand what's possible and we're really looking forward to being part of their continued journey", says Jimmy Bergstedt, CEO and co-founder at Etals.